In 2004, the British retailer overhauled their identity by going by their initials M&S or Your M&S. Twiggy would do the narration for several adverts during that period.
Back in summer 2004, Ukrainian girl group Nu Virgos scored a hit single outside their home country, which was the song "Stop, Stop, Stop" and the music video was even shown on Spanish-Portuguese music channel Sol Música.